Although lots of my Gen-X contemporaries lament the writing capability of the more youthful generations, we additionally wonder if any such skill is still relevant in today’s twitter-sized media bites world. Shouldn’t the entirety be expressed in one hundred forty characters or much less? We asked our colleague at Philippine Daily Inquirer, Sports Editor Francis Ochoa, who conducts a workshop on powerful writing applicable even for the ones within the corporate global, for some of his minds in this count.
1.) We stay within the age of chunk-sized, social media geared up records. Is it nevertheless applicable to learn to write paragraphs or lengthy reviews?
While virtual and social media penetration is at an all-time excessive, that is no excuse to neglect long-form writing. Often, it is this form of writing that you may clearly hold and reread. In the digital age, the news and records cycle refreshes at breakneck speed that the details humans choose up there linger handiest till the next cycle. Long-form writing provides context, analysis and layered depth to the way facts are shared, for that reason the want for such sort of writing.
Also, for destiny reference, in-depth and lengthy-shape articles provide greater zeitgeist and ancient context for statistics one intends to supply with a longer shelf life. For a chunk of data to stand the test of time, it has to be written to stand the check of time.
2) How can we keep humans engaged, given the shorter interest span of these days’ media consumer?
Grab their attention proper away. We are inside the age of the Omni reader, a reader so powerful that he has the capacity to do the one component no era of readers have had: Decide to prevent analyzing. An Omni reader chooses when he wants to study, wherein he desires to examine and what he desires to read. If we don’t lock off their focus proper from the start, your article is a goner.
But a great hook is simplest the begin of the assignment. The next segment is to maintain that hobby, to create writing that hews as close to the real spoken communique as it could. Writing is simply some other shape of message shipping and manifestly, the simplest way to reach a target audience is to speak in the front of them. Learning to write down in a manner that produces a few kinds of tone and rhythm in the way readers read your work is the key to prolonged engagement.
Writers need to also learn how to create pictures in place of spoon-feeding a visible or an emotion. The show, don’t inform.
Three) How may want to accurate writing add credibility and beautify the picture of an emblem?
For human beings with out a real or visible revel in of a logo, their first introduction to its miles by and large literature. If you put out literature approximately a brand that’s indistinct and bland, humans will both get became off or have a little hobby in giving the logo a risk. To get to a target market whose introduction on your emblem is a few shapes of literature, you need to have writing that’s complete of effect and does justice on your emblem.
4) Can exceptional writing be found out, or do you have to be born with the talent?
I have by no means believed that people are born writers. Writers are made. Writing is a talent that is developed with tough paintings and repetitive—to the point of boring—practice.
Ochoa will facilitate every other run of “Effective Writing: Writing with Impact” on Aug. 15-sixteen, 2019.
The fingers-on and interactive route are good for people whose line of work closely involve writing, consisting of advertising and marketing or communications experts. This will help them enhance their writing abilities for better engagement and hobby.
Ochoa may also conduct a one-day writing direction in Cebu City in September